Our culture is
our superpower.

They say culture eats strategy for breakfast—at Monarch, we take that to the next level. Culture and values aren’t just part of our equation, they are the foundation that everything else is built on.

Our values are non-negotiable.

At the core of everything we do is our value structure. We embody these values daily, and we expect our heroes to do the same. It’s how we ensure success, together.

MAKING A
DIFFERENCE

ALL TOGETHER
BETTER

PROUD OF
WHAT WE DO

Culture in action

Think of these as our values with their working boots on. These rules of engagement guide our daily behaviours, conversations, and decisions. This is how we ensure our actions align with our words.

  • We show up, we put in the mahi, and we take pride in our work.

  • We listen, learn, take action and take risks. We own our mistakes and turn failure into growth.

  • We are comfortable being different. We think big, get creative, and look for new ideas everywhere.

  • We embrace different backgrounds, beliefs, and perspectives with respect and support. We do not tolerate bullies, cheating, lying, or laziness. Everyone is welcome, except dickheads.

  • We chase our goals with passion and intention. We leverage our strengths and find support for our weaknesses.

  • We value balance, always finding time for some fun, a laugh, or a celebration. We may have hard days, but there is always someone nearby to lend a hand.

  • We take a fair, direct, and no-nonsense approach. We don’t always agree, but we discuss and listen with an open mind. We speak up, but always with respect.

  • When things don’t go as planned, we adapt and move on, and we don’t let it bring us down. We take one step at a time, doing the best we can with the resources we have.

  • We are a passionate bunch with big hearts. We look out for each other and lead with empathy.

Our mascot — The chrysalis.

At the heart of the Monarch brand is a bold, ambitious attitude that thrives on growth and development—so we needed a mascot that embodies that spirit. Choosing the chrysalis over the butterfly might seem unexpected, but we’re not here to follow the norm. The chrysalis represents where the real value lies: in the work, transformation, and transparency that lead to greater success. This is where we live at Monarch—always evolving, always moving forward.

Our origin story.

The story of Monarch Platform begins in 2024, but our roots trace back over 16 years to the vineyards of Marlborough. Founded in 2008 as Marlborough Vine Works with just a few people, some tools, and a van, we built our reputation by delivering reliable viticultural services. In 2013 we rebranded to Hortus, marking a new era of growth and diversification.

As our service offering and reputation steadily grew, we realised our opportunity to impact people and communities worldwide. Our data-rich systems and diverse talent positioned us to scale our ethical success model. To support this vision, we launched Monarch Platform in 2024. Unlike a typical corporate parent that leads from above, our Platform forms a nutrient-rich garden bed from which our hero businesses can grow and thrive.

Monarch houses our back-end and administrative support teams that enable our service-providing businesses. While Hortus continues to thrive in its niche, our other services formed new, independent brands. This has strengthened our offerings, backed by specialised resources and partnerships from the Platform.

The shift to Monarch provided the framework needed to diversify risk and position our people and systems for maximum effectiveness. Today we have a clear understanding of our value and strengths, and we know how and where to deliver them. We believe success can be ethical and sustainable as well as profitable, and we are passionate about helping our businesses realise this.